Financial Advisors Use of Social Media - Insights and Opportunities 2015
Social media is a recent phenomenon that has attracted great attention and interest from financial advisors and the distribution platforms, product providers, and service firms that work closely with intermediaries. While adoption of social media is significant, challenges remain for advisors to fully integrate this medium into their business practices and to achieve anticipated results.
It is within this context that Practical Perspectives examines the use of social media from the singular perspective of practicing financial advisors. This new 78 page, 73 exhibit report offers detailed, data-driven observations and insights related to the behaviors of advisors in using social media, the platforms advisors prefer including LinkedIn, Facebook, and Twitter, the key challenges to using social media, the actions advisors typically perform, the training and support advisors receive, and the extent to which social media has influenced key practice metrics. The analysis looks at specific elements of social media for the entire sample as well as by key distribution channels. The report also provides perspective on advisors who do not currently use social media and identifies the factors that may motivate these advisors to engage with social media.
It is within this context that Practical Perspectives examines the use of social media from the singular perspective of practicing financial advisors. This new 78 page, 73 exhibit report offers detailed, data-driven observations and insights related to the behaviors of advisors in using social media, the platforms advisors prefer including LinkedIn, Facebook, and Twitter, the key challenges to using social media, the actions advisors typically perform, the training and support advisors receive, and the extent to which social media has influenced key practice metrics. The analysis looks at specific elements of social media for the entire sample as well as by key distribution channels. The report also provides perspective on advisors who do not currently use social media and identifies the factors that may motivate these advisors to engage with social media.
Key Issues Addressed
Click here to see the Table of Contents and List of Exhibits
Research Approach
This report is based on input from a broad cross-section of advisors across key channels – wirehouse, regional, independent, and RIA. In October/November 2014, advisors were asked to participate in a proprietary on-line survey regarding their use of social media. Advisors were randomly solicited across all delivery channels. Input from over 585 advisor surveys and interviews with numerous product and service providers were used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments by channel. These segments offer a deeper understanding of differences among the audience of financial advisors.
Report Order Information
- How familiar and experienced are advisors in using leading social media networks?
- What specific actions do advisors perform through LinkedIn, Facebook, and Twitter?
- What do advisors perceive as the key benefits of using social media?
- How satisfied are advisors with resources for social media provided by key sources?
- What are the key challenges advisors face in using social media?
- To what extent are advisors satisfied with the results achieved from using social media?
- What can be done to improve advisor satisfaction with social media usability, training, and support?
- Which firms offer the most helpful support or capabilities related to using social media?
- What types of training have advisors received in the past year for social media?
- How receptive are advisors to marketing/sales communications sent through social media?
- To what degree are advisors incorporating social media into their practices?
Click here to see the Table of Contents and List of Exhibits
Research Approach
This report is based on input from a broad cross-section of advisors across key channels – wirehouse, regional, independent, and RIA. In October/November 2014, advisors were asked to participate in a proprietary on-line survey regarding their use of social media. Advisors were randomly solicited across all delivery channels. Input from over 585 advisor surveys and interviews with numerous product and service providers were used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments by channel. These segments offer a deeper understanding of differences among the audience of financial advisors.
Report Order Information
- Price: The report is available for the subscription price of $5,950. For more information or to obtain the report, please contact howard.schneider@practicalperspectives.com or call 978-590-7290
- Report provided in PDF format and includes presentation of key findings
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