Advisor Use of Client Approved Materials and Tools - Insights and Opportunities 2014
Client approved marketing and sales materials and tools are an important aspect of value-add support offered by firms that rely on financial advisors for distribution of their products and services. Asset managers, insurance companies, broker-dealers, custodians, and third-party service firms devote considerable resources on developing and making available client approved content and capabilities that advisors can use directly with prospects and clients. These resources are designed to help advisors in multiple ways including helping to build investor knowledge and perspective, enhance and support decision making, and attract and retain clients. Our recent research on value-add programs underscores the importance of client facing resources.
It is within this context that Practical Perspectives examines how financial advisors are using client approved materials and tools offered by product providers, distributors, and service firms. This new 94 page, 74 exhibit report offers a unique and fresh data-driven analysis across a range of topics including the influence that client approved resources have on advisors, the extent to which advisors use these materials and tools when working with investors, the preferred formats and providers advisors use most, and the subject matter that advisors find most important to have additional content and tools available to engage, educate, and influence prospects and clients. The analysis looks at specific elements of client approved resources and support for the entire sample as well as by key distribution channels and user segments.
Click here to view Table of Contents and List of Exhibits
Click here to view Press Release
It is within this context that Practical Perspectives examines how financial advisors are using client approved materials and tools offered by product providers, distributors, and service firms. This new 94 page, 74 exhibit report offers a unique and fresh data-driven analysis across a range of topics including the influence that client approved resources have on advisors, the extent to which advisors use these materials and tools when working with investors, the preferred formats and providers advisors use most, and the subject matter that advisors find most important to have additional content and tools available to engage, educate, and influence prospects and clients. The analysis looks at specific elements of client approved resources and support for the entire sample as well as by key distribution channels and user segments.
Click here to view Table of Contents and List of Exhibits
Click here to view Press Release
Key Issues Addressed
Research Approach
This report is based on input from a broad cross-section of advisors across key channels – wirehouse, regional, independent, and RIA. In July 2014, advisors were asked to participate in a proprietary on-line survey regarding client approved materials and tools they use within their practice. Advisors were randomly solicited across all delivery channels. Input from over 500 advisor surveys and interviews with numerous product and service providers were used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments including by channel. These segments offer a deeper understanding of differences among the audience of financial advisors.
Report Order Information
- To what extent do advisors use client approved materials and tools?
- How do advisors use client approved materials and tools on a day-to-day basis?
- What impact do client approved resources have on key business metrics?
- What formats of client approved resources do advisors prefer to use?
- Which sources and specific providers do advisors rely on most for client approved materials and tools?
- What are the key challenges advisors face in using client approved resources?
- What factors do advisors associate with client approved materials they use most often?
- What enhancements or changes to client approved materials are most iportant to advisors?
- Which subjects for client approved materials and tools have advisors used in the past year and which topics are of most interest going forward?
- How many different providers do advisors typically rely on for client approved resources?
- How does use of client approved materials and tools differ by key segments?
Research Approach
This report is based on input from a broad cross-section of advisors across key channels – wirehouse, regional, independent, and RIA. In July 2014, advisors were asked to participate in a proprietary on-line survey regarding client approved materials and tools they use within their practice. Advisors were randomly solicited across all delivery channels. Input from over 500 advisor surveys and interviews with numerous product and service providers were used as the basis for this report. The research findings are provided for the overall sample as well as for key target segments including by channel. These segments offer a deeper understanding of differences among the audience of financial advisors.
Report Order Information
- Price: The report is available for the preferred price of $4,950 if ordered by October 29, 2014 . For more information or to obtain the report, please contact howard.schneider@practicalperspectives.com or call 978-590-7290
- Report provided in PDF format and includes presentation of key findings
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