We bring dedication, intelligence, curiosity, energy, and vision to your service. With more than twenty-five years of relevant financial services experience, we are intimately familiar with the issues that you confront today. Howard Schneider, President and Founder Howard has over twenty-five years of diverse business and management experience in the financial services industry. Since founding Practical Perspectives in 2002, he has worked with a wide range of clients to address critical strategic and competitive challenges. Prior to founding Practical Perspectives, he held a senior role at Scudder Investments for over fifteen years. His responsibilities included marketing, planning, product and business development, and client relationship management for both direct sold and intermediary delivered products and services. He is past Chairman of the Mutual Funds Education Alliance, an industry trade association focused on investor education. He earned a B.S. in biology from the State University of New York at Binghamton and an M.B.A. in marketing from New York University. Representative Assignments Our customized support can be applied in ways that fit your particular needs. Examples of assignments we have recently undertaken include: Supported creation of distribution strategic plan for major retail fund group. Analyzed competitive marketing strategies for national bank seeking insights into competitor efforts in major markets around the US. Examined new business development strategies for leading broker dealer. Worked with large broker-dealer to identify key long-term trends impacting US retail market for wealth-related products and services, including advice delivery. Provided framework for internal strategic consulting group for a global insurance firm. Supported multiple spin-offs of major global multi-brand organization. Developed the investment philosophy and brand positioning strategy for investment management division of larger financial services organization. Created roll out plan and recommendations for institutional money manager seeking broader distribution. Developed segmentation methodology and analytics for advisor business group. Prepared detailed analysis and market entry strategy for advisory firm targeting foundation marketplace. Analyzed marketing strategies for targeting discrete customer segments of major financial services firm. Examined competitor strategies in serving ultra-high net worth individuals. Explored marketing and business development strategies for firm targeting not-for-profit institutions.